---
title: "Yellow Mellow Clawz – Valentine's Day 2024"
date: 2024-02-14T00:00:00Z
description: "A special Valentine's Day campaign featuring bold looks, rich red tones, and stunning detail shots. Filmed in-studio with a focus on glamour and intimacy."
featured_video: "/vd2024/main.mp4"
poster: "/vd2024/thumb.jpg"
director: "Sam Cloud"
producer: "Yellow Mellow Clawz"
editor: "Sam Cloud"
cinematographer: "Sam Cloud"
cast:
  - "Yellow Mellow Team"
  - "Valentine's Day Models"
behind_the_scenes:
  - "/portfolio/yellowmellow/2024-valentines/bts1-optimized.jpg"
  - "/portfolio/yellowmellow/2024-valentines/bts2-optimized.jpg"
  - "/portfolio/yellowmellow/2024-valentines/bts3-optimized.jpg"
  - "/portfolio/yellowmellow/2024-valentines/bts4-optimized.jpg"
  - "/portfolio/yellowmellow/2024-valentines/bts5-optimized.jpg"
  - "/portfolio/yellowmellow/2024-valentines/bts6-optimized.jpg"
---

### Project Overview
A Valentine's Day special production for Yellow Mellow Clawz, featuring romantic themes and stunning nail artistry. The campaign showcases the brand's signature style with a Valentine's twist.

### Creative Direction
- Romantic lighting design
- Macro detail shots
- Valentine's themed color palette
- Artistic hand compositions

### Behind the Scenes
Explore the creative process behind this Valentine's Day production, from concept to execution. See how we brought Yellow Mellow Clawz's vision to life with meticulous attention to detail and artistic flair.