---
title: "Yellow Mellow Clawz – Valentine's Day 2025"
date: 2025-02-14T00:00:00Z
description: "A bold new campaign capturing spring 2025 nail fashion with dramatic studio lighting, close-up detail shots, and behind-the-scenes creativity in full bloom."
featured_video: "/vd2025/main.mp4"
poster: "/vd2025/thumb.jpg"
director: "Sam Cloud"
producer: "Yellow Mellow Clawz"
editor: "TBD"
cinematographer: "Sam Cloud"
cast:
  - "Featured Nail Models"
  - "Yellow Mellow Team"
behind_the_scenes:
  - "/portfolio/yellowmellow/2025-valentines/bts1-optimized.jpg"
  - "/portfolio/yellowmellow/2025-valentines/bts2-optimized.jpg"
  - "/portfolio/yellowmellow/2025-valentines/bts3-optimized.jpg"
  - "/portfolio/yellowmellow/2025-valentines/bts4-optimized.jpg"
  - "/portfolio/yellowmellow/2025-valentines/bts5-optimized.jpg"
  - "/portfolio/yellowmellow/2025-valentines/bts6-optimized.jpg"
---

### Project Overview
An exclusive Valentine's Day campaign showcasing Yellow Mellow Clawz's latest designs. Shot in-studio with dramatic lighting and intimate close-ups, this production emphasizes the artistry and detail of each nail design.

### Creative Direction
- Dramatic studio lighting setups
- Intimate close-up detail shots
- Rich, romantic color grading
- Dynamic hand choreography

### Behind the Scenes
Get an exclusive look at our creative process, from lighting setup to the final touches. This campaign represents our continued collaboration with Yellow Mellow Clawz, pushing creative boundaries and setting new standards in nail fashion videography.