Yellow Mellow Clawz – 2024 Valentines Day

May 26, 2025

A soft, styled 2024 Valentines shoot with Yellow Mellow Clawz. We explored warm light and natural textures.

Yellow Mellow Clawz brings another dreamy concept to life with this themed 2024 Valentines Day campaign.

We focused on soft pinks, diffused highlights, and a cozy vignette to evoke nostalgia and modern charm at once. Each photo celebrates individuality, confidence, and subtle art direction between myself and the brand.

Yellow Mellow 1
Yellow Mellow 2
Yellow Mellow 3
Yellow Mellow 4
Yellow Mellow 5
Yellow Mellow 6

Stay tuned for the 2025 campaign release!