---
title: "Yellow Mellow Clawz – 2024 Valentines Day"
date: 2025-05-26
cover: "/vd2024/cover.jpg"
layout: "portfolio"
description: "A soft, styled 2024 Valentines shoot with Yellow Mellow Clawz. We explored warm light and natural textures."
galleryDir: "yellow-mellow/2024-valentines-day"
---

Yellow Mellow Clawz brings another dreamy concept to life with this themed 2024 Valentines Day campaign.

We focused on soft pinks, diffused highlights, and a cozy vignette to evoke nostalgia and modern charm at once. Each photo celebrates individuality, confidence, and subtle art direction between myself and the brand.

<div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-4 my-8">
  {{< figure src="/bts/vd2024/bts1-optimized.jpg" alt="Yellow Mellow 1" >}}
  {{< figure src="/bts/vd2024/bts2-optimized.jpg" alt="Yellow Mellow 2" >}}
  {{< figure src="/bts/vd2024/bts3-optimized.jpg" alt="Yellow Mellow 3" >}}
  {{< figure src="/bts/vd2024/bts4-optimized.jpg" alt="Yellow Mellow 4" >}}
  {{< figure src="/bts/vd2024/bts5-optimized.jpg" alt="Yellow Mellow 5" >}}
  {{< figure src="/bts/vd2024/bts6-optimized.jpg" alt="Yellow Mellow 6" >}}
</div>

Stay tuned for the 2025 campaign release!